Wax Poetics has been a household name amongst world-music enthusiasts since its launch in 2000. Originally a bi-annual magazine they are well known for their world-class music journalism. Digging deeper and exploring stories about the music trailblazers, cultures, and movements.
After a repositioning in 2019, they approached us to refresh their identity and develop a unique online platform aimed at vitalizing their readership and bringing something unique to the world music community.