Experience design studio
Accelerating the tech ecosystem of the Netherlands
Techleap
Summary of services
- Brand strategy
- Branding
- Digital Design
- Development
- Motion design
Challenge
Techleap.nl, previously known as Start-Up Delta is a non-profit publicly funded organisation helping to quantify and accelerate the technology ecosystem of the Netherlands. We were tasked with developing a new strategy, branding, and digital platform to coincide with the launch of an ambitious program to nurture business and innovation in the Dutch technology sector. The challenge was to help them transition into a progressive new organisation and leader within the tech space.
Think big, be bold, and scale at speed
After helping articulate their brand message we built a modular and scalable design system. The logo is crafted from a geometric binary typeface to express the connection points of the thriving Dutch tech ecosystem. We extended this thinking to the whole brand system. Building a suite of clean geometric elements, clicking together with ease to embody the new brand strategy.
The new design system allows us to bring to life concepts of acceleration, transformation, networks and growth. Helping amplify the message that Techleap.nl is a beacon for its community, to think big, be bold and take risks.
A modular build for complete control
With the brand language created, we then set out to bring the new spirit of Techleap.nl to life with the new website. The site also mirrors the flexible design system. All built around a set of configurable content modules that can be built in the CMS to build engaging pages with ease.
We conducted qualitative research to understand the experiences and requirements of the target audience. From these insights, we worked collaboratively with the Techleap.nl communications team to create a content strategy that would articulate the organisation's purpose and deliver information that would be meaningful to their target audience.
We built intriguing modular page designs, balancing a bold typographic approach, animated illustrations. Creating a cohesive and seemless journey through a deep content structure.
Ongoing
We continue to work regularly with Techleap to improve the website with its ever-increasing presence and new domains. Check back regularly to see updates on our collaboration.
